Strategic Management Analysis Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management Analysis - Essay Example t PESTEL analysis is generally a tool that assists the organisations to make the strategies by helping them to comprehend the external environment where they operate now or might operate in the near future. PESTEL analysis will assist Thomas Cook in understanding its environment in which it operates and will assist them to build certain strategies in order to overcome the threats that it possesses (Renewal Associates, 2003). The head of the political system of Britain is a monarch. The three arms of the state as stated in the classical political theory are the executive, the legislature and the judiciary. There are three political parties in the UK system of politics namely the Labour Party, the Conservative Party and the Liberal Democrat Party (Roger Darlington, 2010). The government of the UK doesn’t permits spending its money in countries abroad and prefers its citizens to spend their money in the UK itself and take their holidays in the UK instead of abroad in order to promote domestic tourism. This might have an adverse impact upon the Thomas Cook. The economic crisis of Greece had an adverse affect on the holiday booking in the country. In addition to this it was evident that the currency rate fluctuation also has an adverse impact upon the outbound as well as inbound tourist. The value of sterling or pound in opposition to another currency has an impact upon the cost of coming to the UK for the inbound tourists. The fluctuation of currency rates may affect the tourism in other ways as well. The tour operators may find out that the charges that have been decided with hoteliers as well as transporters in different nations might increase as well as decrease because of the ‘currency movements’. There has been a trend of accessing the internet and buying the necessary goods online in the UK. People of the UK love to listen to music and radio; and like to socialise by entertaining families and friends at home rather than going outside. They are more